Free Flights Promotion
The opportunity to provide a "Free Flight" with every purchase type thing is a very tempting concept. And with the right budget (huge) it can be managed quite easily. You will see of 2 in market at the moment! However at F2T our concern with the Free Flight offers in market lies in the lengthy redemption process and then an even lengthier booking process to actually book your free flight. Not to mention that if the consumer makes the slightest mistake during this long winded process, then there claim is deemed invalid without notice to them. We believe this provides a very negative experience for consumers, bad brand image and their is no doubt that the promotions have be specifically designed to keep redemptions at extremely low levels.
Through insurance based support (that is more cost effective than the model mentioned above) F2T can manage a Free Flights or Free Accommodation type offer and assist you in meeting your clients budget. Importantly the redemption process can be tailored to ensure that an instant online claim is possible with the ability to confirm flights instantly once the claim has been verified. No consumer should wait 21 days for such a confirmation or have to choose 3 possible dates so far in advance with no knowledge of which one may get confirmed. Who travels like that!
In addition to insurance based activity is an online lottery type activity where every entry has the chance to win a Free Flight or say a nights accommodation at any one of 10
0 hotels across Australia (no catch). For Example enter unique or bar code online and "scratch" for a chance. Example below. More cost effective that a full blown everyone wins insured campaign.
Call us with a brief to see how we can tailor a "Free Flights" promotions to suit budget and ensure a positive outcome with the brand and their consumer.
The use of the online scratch-card mechanic can increase the prize headline of your promotion... and still keep you within budget. Here's your chance to claim a free return airfare to anywhere in Australia!
Scratch 3 from 9 to win!
How It Works: You invite your prospects/customers to go online and scratch 3 of the 9 panels presented. Every customer who scratches the 3 win panels wins the prize offered.
For a Free Flights Promotion (flight to anywhere in Australia for example) could be valued at $8.4M based and on 8400 entries and cost from $10 per entry and can be capped. No additional insurance required. And you will end up with a lot of winning consumers.